Table of Contents Hide
- Importance of digital marketing for Small Businesses and Entrepreneurs
- Best free Digital Marketing Certifications in 2022
- #1. Google’s Fundamentals of digital marketing
- #2. HubSpot Academy marketing certification courses
- #3. Alison Digital Marketing Courses
- #4. “Become a Digital Marketing Specialist” by LinkedIn
- #5. Google Skillshop marketing certifications
There are many digital marketing certifications available for job seekers. They are designed to test in-depth knowledge and skillset of digital marketers.
The main difference between these types of certifications is that the first one focuses on theory and the second one focuses on implementation. The first is more of a generalist certification while the second is more specific with only a few companies listed as examples.
There are also many other digital marketing certifications that focus on specific areas such as SEO, social media, analytics, and email marketing. It important to note that these types of certifications often take a long time to complete and require significant effort in order to earn them.
Digital marketing providers have also started offering specialized certificates like: content marketing specialist, ecommerce specialist, social media specialist, etc.
Why You Should Learn About Digital Marketing?
Marketing is a competitive field that is constantly evolving. Digital marketing has changed the way companies and individuals reach out to customers. This article aims to shed light on some of the reasons why you should learn about digital marketing in order to stay ahead of your competition.
-First, digital marketing has a low barrier of entry which makes it more accessible than other marketing fields.-
Digital Marketing gives businesses an advantage over their competitors by enabling them to reach out to more potential customers with their brand name. With any other marketing strategy, brands need time and resources in order to gain traction on their new campaigns which could take months or even years.
-“The Internet’s ability to connect with buyers on multiple levels makes it highly effective for marketers.” –
-Second, digital marketing enables companies and organizations to be successful by improving conversion rates, providing personalized content, and growing revenues.
Importance of digital marketing for Small Businesses and Entrepreneurs
Small businesses and entrepreneurs have a crucial role to play in ensuring the success of digital marketing, as they represent the biggest market for internet advertising.
Digital marketing is one of the most important components of creating and maintaining a successful business. It has become crucial for small businesses to understand digital marketing and its importance.
Small businesses can leverage digital marketing to grow their market capitalization. They can also use it as a source of growth, which can have significant implications on their workforce and profitability.
The future of small businesses depends on this new form of technology that has introduced itself in some very creative ways.
Best free Digital Marketing Certifications in 2022
The best digital marketing certifications are those that provide the most in-depth knowledge of the industry. They can help with enhancing online marketing skills and providing an understanding of how various campaigns work.
The first step for any new business owner is finding a way to market their product or service. There are numerous options for entrepreneurs looking to find growth, but there is no guaranteed success without investing time and money into marketing. One option available to them is getting a digital marketing certification.
There are a plethora of digital marketing certifications that aspiring marketers can take advantage of. While many certifications focus on individual skill sets, others focus on specific industries like social media management and customer service. With so many options, it may be difficult for an entrepreneur to decide what best suits their needs and aspirations as a business owner.
#1. Google’s Fundamentals of digital marketing
Google has its own digital marketing course, which is surprising for some people. You may be wondering why they haven’t been featured in the news more often or on-campus tours? Well, Google not only offers a free program but also one of the best curriculums you can get anywhere!
The 26-module curriculum provides 40 hours of video material to help introduce newcomers and those with experience alike into various topics such as SEO, social media campaigns, banner ads, email newsletter design etc. All while keeping it informative yet simple enough that anyone could finish this class within two weeks if they really wanted to put their heart into it .
Google’s digital marketing course is a way to engage in the world of online advertising. It also has video tutorials that last about 40 hours- so you can learn at your own pace!
You will learn how to:
- Unleash the power of content marketing, display advertising, email marketing, local marketing, e-commerce, SEO and social media marketing.
- Toolkit for all your needs in one place.
- Use in-depth content marketing strategy, with wide range of products suited to different niches.
- Use analytics and data insights for all marketing mediums: email marketing, display advertising, SEO, social media marketing, and more.
- Use local marketing tools to help you reach new customers through advertising locally.
- Ecommerce tools that cover inbound/outbound retail sales.
“Fundamentals of Digital Marketing” is a course that introduces beginner students to the basics of digital marketing. The 40 questions final exam covers topics from SEO, SEM and SMM, social media platforms, and more! After completing this test you’ll receive a certificate through Google’s Digital Garage educational platform – making it easy for future employers to verify your skills in one quick click.
When you need to learn about digital marketing, HubSpot Academy is the place for you. Just like Google’s “Fundamentals of Digital Marketing Course” which covers everything from analytics and email campaigns to SEO optimization, HubSpot Academy courses are a little more focused on specific areas like SEO, content marketing, research or social media management.
HubSpot Academy courses take a more in-depth look at the fundamentals of digital marketing and are well-tailored for individuals who have an interest and familiarity with internet technology.
Overview of what you will learn in this course:
• Make your company more visible online
• Learn new ways to gain more customers
• Create a marketing plan that will bring in sales instantly
• Increase your ROI through effective marketing
• Boost the productivity of your company’s sales and marketing team
• Learn how to get more leads and see better results with a variety of online campaigns
The HubSpot Academy courses range from 1-6 hours, perfect for those looking to take a quick course. If you decide to go through them all then it will come close in length and depth as the Google “Fundamentals of digital marketing” course.
If you’re a beginner, HubSpot courses are perfect for your needs. But if you know the ins and outs of marketing, then they might be too basic. The best part is that they offer specific training on all sorts of topics like SEO or Social Media Marketing so whether it’s blogging or conversion tactics – there’ll be something to suit every marketer!
Alison’s digital marketing courses have been designed to teach students how to implement best business practices in their marketing efforts.
The focus of the course is on the fundamentals and technique that students need to build a successful digital marketing business. Alison’s experts cover all facets of the online world, from search engine optimization (SEO), content marketing, social media marketing, email strategy, mobile apps and analytics.
The other benefit of Alison’s digital courses is that they are available in different locations around the world – so you can pursue your own personal career goals while still learning about what it takes to be a successful business owner.
The LinkedIn course “Become a Digital Marketing Specialist” is designed to help you take your career in this field to the next level. It offers a practical approach for learning how to use marketing strategy, digital tactics, and data analytics techniques that will help you get ahead in this competitive market.
There are many benefits of taking this course. Not only does it offer a step-by-step guide on how to use digital marketing strategies, it also gives you access to an exclusive group of LinkedIn Experts who will provide guidance throughout the program.
• You’ll learn how to be a digital marketing specialist
• Gain the skills you need for your next job in web marketing
• Get a head start on the competition by learning these essential tools
• Build lasting relationships with customers over social media and ads
After you complete the modules of “Become a Digital Marketing Specialist”, its certificate will provide more opportunities for your career in digital marketing.
Google Skillshop is a platform for all of your Google marketing needs. With courses ranging from the fundamentals to advanced certifications, there’s something here for everyone!
Google SkillShop offers numerous online classes in multiple disciplines with different levels of certification within each course – so whether you’re looking to learn about search engine optimization or simply want some help with AdWords, they’ve got what you need.
Google Marketing Platform Certification Exams
- Fundamentals of Display & Video 360 and prepare for the Display & Video 360 certification.
- Fundamentals of Search Ads 360 and prepare for the Search Ads 360 certification exam.
- Learn how to get started with Campaign Manager 360 and prepare for the Campaign Manager certification.
- Master Google Marketing Platform’s creative solutions and prepare for Google Marketing Platforms Creatives Certification.
- Master Google Web Designer and how it is integrated with Display & Video 360.
- Learn the fundamentals of programmatic advertising
- Konw programmatic platforms can deliver more effective marketing campaigns with greater spend efficiency.
- Basics of improving mobile experience beyond the click.
To conclude, we’ve provided you with the best free digital marketing certifications that are available to help you get started in your career.
We hope this list has given you some ideas of where to start and what courses might be a good fit for your skill-set.
If all of these sound like they won’t work well for your current needs or if you want more information about any specific course, feel free to reach out below! Which one have you taken already?